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Earn Rewards & Track Your Health with Blue Cross's Well onTarget





Well onTarget is a program for Blue Cross members designed to give them the support they need to make healthy choices.


With Well onTarget, members have access to a convenient, secure website with personalized tools and resources. Access to Well onTarget can be found through the member's Blue Access for Members (BAM) account. Members can earn points through the Blue Points rewards program by doing things that can help them be healthier. Then, they can shop the online merchandise mall and treat themselves!





Download the AlwaysOn Wellness mobile app in the Apple or Google store. It can help members regularly connect with their wellness program, work on their wellness goals and stay inspired!







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